Lonesome Seven Ranch was built on the shoulders of those who came before us. From Texas to Missouri to the frontier Westward, our family has lived with cattle, horses, and the land for generations. The story traces back even further to a great-great-grandfather who left Scotland, came to America, and put down roots in the hills of southern Missouri. I come from a family of hunters, blue-collar workers, fishermen, cowboys, carpenters, and miners men who worked with their hands. Men who provided for their families, served this country, and passed down faith-based values that guided every decision they made.
That heritage built the foundation for L7R. We grew up on horseback, moving cattle across pastures and rocky ridges. Early mornings in the saddle and late nights under the stars weren’t an exception they were a way of life. Those same lessons of grit, honesty, and faith are stitched into every piece that carries the L7R mark. This brand isn’t built on borrowed Western imagery. It’s born from it, from Scotland to Missouri, from cattle pens to wide-open ranges. That legacy rides on in every horse we raise, every head of cattle we work, and every product we make.
Grandfather, Robert Gilliland, with this racehorse in 1979.
The land is more than scenery it’s the foundation of everything we do. From the pastures and rivers of Missouri to the snowy peaks of Montana, every acre has taught us the value of sweat, patience, and stewardship. It’s what we pride ourselves on. It’s where good horses and strong cattle are raised, and where hard work and faith still mean something. Every sunrise brings another chance to prove it to care for the animals, tend the land, and carry forward a standard that doesn’t cut corners. Horses are at the heart of L7R. Storm, our Paint, carries the feather that became our symbol and stands as one of the faces of the brand. And every ranch needs a dog for us, that’s Riley, our golden retriever, who’s just as much part of the story as any horse or rider. The land keeps us honest. It demands respect. And when you wear the L7 shield, that’s what it stands for cattle, horses, land, hard work, and most importantly, faith.
Lonesome Seven Ranch was never built to chase trends. It was built to carry forward the same values we live by every day: hard work, family, cattle, horses, and faith. Raising a family is one of the greatest callings a person can have, and believing in the American dream is what keeps us moving forward. That’s what the brand stands for. Our Mission: To build the finest American-made ranch wear, inspired by the grit of cattlemen and horsemen, and to carry the Western lifestyle into the next generation.
Our Vision: To create more than a clothing line to build a legacy that represents the ranching spirit, supports real working families, and inspires people to live with faith, grit, and honesty. My family’s story shaped the ranch you see today. On one side, my grandfather was a hunter and a fisherman a man who lived off the land. On the other side, my grandfather raised cattle and racehorses a man who built his life around livestock and grit. L7R combines both sides of that heritage into something new: a ranch and a brand that honors every piece of where we came from. Every product we make is Made in the USA with premium-quality materials, because we hold everything to the highest standard. Some garments are rugged enough for the cattle pens, others are built for life’s quieter moments but every single one is stitched with the same integrity. When you put on something stamped with the L7 shield, you’re not just wearing gear. You’re carrying a legacy of cattle worked at sunrise, horses saddled in the cold, dogs running pastures, and families holding to their faith.
You’re wearing proof that the American dream still means something. Our taglines tell the truth of who we are: Ride Alone. Together. Seven Days a Week. One Way of Life. America’s Finest Ranch Wear. This is the brand: born from Scotland to Missouri, raised on pastures and rivers, tested in the snowy peaks of Montana. L7R isn’t a logo it’s a standard. One built on family, faith, and the dream that still rides strong in the West.
At the heart of everything we do is faith. It’s what guided our family before us, what sustains us now, and what we pray carries forward for generations to come. Lonesome Seven Ranch is built on cattle, horses, land, and hard work but most importantly, it’s built on faith.
