{"title":"T-Shirts","description":"","products":[{"product_id":"wrangler-tee","title":"Wrangler Tee","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003e*PRE-ORDERS ARE HEADIN' OUT IN 2-3 WEEKS.*\u003c\/strong\u003e\u003cbr\u003e“Wrangler Unit” isn’t just a catchy phrase — it’s a way of life on set and on the ranch. Those who’ve worked in the Western film world know the truth: horses first, actors second.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eThe Story\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eThis tee pays tribute to the horse wranglers who made Western movies what they are — the men and women behind the camera who saddled the stock, doubled the actors, and kept the horses safe above all else. It’s a nod to the stunt riders, wranglers, and cowboys who worked sunup to sundown making sure the horses got fed and watered before anyone thought about rolling film.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor me, this one’s personal. From my own work on Yellowstone and Kevin Costner’s Horizon, to the long days I’ve spent wrangling horses in the mountains, this phrase has always rung true. Horses were never props — they were partners. This shirt is a salute to that truth.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium midweight cotton (rugged yet soft with stretch)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage-inspired cream print on washed charcoal tee\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScreen printed design — left chest film-slate graphic + full back “Wrangler Unit” text\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTagline: “Horses First, Actors Second”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex fit, true to size\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimited preorder release\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eThis shirt isn’t just for wranglers — it’s for anyone who knows the horse always comes first.\u003c\/strong\u003e\u003c\/h5\u003e","brand":"Lonesome Seven Ranch","offers":[{"title":"S","offer_id":50906978222296,"sku":"LSR-TEE-WRANGLER-CHR-01","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50906978255064,"sku":"LSR-TEE-WRANGLER-CHR-02","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50906978287832,"sku":"LSR-TEE-WRANGLER-CHR-03","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50906978320600,"sku":"LSR-TEE-WRANGLER-CHR-04","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/5667\/5032\/files\/lonesome-seven-ranch-wrangler-unit-tee5.jpg?v=1761183834"},{"product_id":"long-live-cowboys-tee","title":"Long Live Cowboys Tee","description":"\u003cp\u003e\u003cstrong\u003e“Long Live Cowboys”\u003c\/strong\u003e isn’t just a saying it’s a way of life passed down through blood, sweat, and saddle leather. For me, it starts with my dad and my grandpa, who both lived the cowboy code every day of their lives. They weren’t just men who rode; they were horsemen. They taught me what it means to care for an animal, to respect the land, and to build a life with grit and integrity.\u003cbr\u003e\u003cbr\u003eI grew up alongside my dad’s prized horses, Louis and Buck. They weren’t just horses; they were family, and they became the standard I measured every colt and saddle horse against as I learned to cowboy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003cbr\u003eThis tee is built with premium midweight cotton tough enough for work, soft enough to break in like an old favorite.\u003c\/p\u003e\n\u003cp\u003eThe screen-printed design features the bold “LONG LIVE COWBOYS” declaration on the back, paired with the L7R insignia on the front chest.\u003c\/p\u003e\n\u003cp\u003eMade in the USA \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePremium midweight cotton (rugged, with stretch)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eScreen printed design left chest + full back\u003cbr\u003e\u003cbr\u003eUnisex fit, true to size\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLimited preorder release\u003c\/p\u003e\n\u003cp\u003eThe cowboy spirit runs deeper than any one family. It’s woven into the heritage of America in every fence line stretched across the plains, every brand pressed into hide, and every trail cut through the mountains. It’s the same spirit you see in the old Western films, where men like John Wayne became larger than life. But it wasn’t just the man on the screen it was the truth he represented: the strength, independence, and honor of the cowboy way.\u003cbr\u003e“Long Live Cowboys” is a nod to all of it  to my family’s legacy, to my dad’s prized horses, and to every man and woman who has ever saddled up and stepped into the unknown.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eThis isn’t just a shirt  it’s a salute to the past, a statement for the present, and a promise for\u003cbr\u003ethe future. \u003cstrong\u003eLong Live Cowboys. Always\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lonesome Seven Ranch","offers":[{"title":"Black \/ S","offer_id":51010678948056,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":51010678980824,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":51010679013592,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":51010679046360,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":51010679079128,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/5667\/5032\/files\/BDE5413A-EF9B-41B0-8880-E87CF32D2F7C.jpg?v=1763309611"},{"product_id":"by-cowboys-tee","title":"By Cowboys Tee","description":"\u003cp\u003e\u003cstrong\u003e*PRE-ORDERS ARE HEADIN' OUT IN 2-3 WEEKS.*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe By Cowboys Tee carries the spirit of Pray, Montana across its back — stamped bold with the coordinates (45°23’N, 110°43’W). It’s more than a place name; it’s a symbol of the cowboy way, where land, livestock, and faith still hold true.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eThe Story\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eGrowing up, towns like Pray carried a mythical weight. They stood for the hard work of ranchers, the grit of horsemen, and the kind of people who knew that faith wasn’t just part of life — it was survival.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe back print reads: “Lonesome Seven Ranch · Pray, Montana · By Cowboys, For Cowboys.” It’s a promise that everything carrying the L7R mark is built for riders, built for families, built to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMade in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium midweight cotton, soft but rugged\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScreen-printed back graphic: Lonesome Seven Ranch · Pray, Montana · Coordinates · By Cowboys, For Cowboys\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSubtle front chest detail (optional design placement)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistressed red ink for vintage, broken-in look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed unisex fit, true to size\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimited release\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cspan\u003eThis isn’t just a shirt — it’s a marker of place, a statement of faith, and a tribute to the cowboy life.\u003c\/span\u003e\u003c\/h5\u003e","brand":"Lonesome Seven Ranch","offers":[{"title":"XS","offer_id":51208067088600,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":50907808170200,"sku":"LSR-TEE-BYCOWBOYS-VWHT-01","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50907808202968,"sku":"LSR-TEE-BYCOWBOYS-VWHT-02","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50907808235736,"sku":"LSR-TEE-BYCOWBOYS-VWHT-03","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50907808268504,"sku":"LSR-TEE-BYCOWBOYS-VWHT-04","price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":51208067121368,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/5667\/5032\/files\/lonesome-seven-ranch-by-cowboys-tee.jpg?v=1761186871"},{"product_id":"jackson-premium","title":"Jackson Premium","description":"\u003cp\u003e\u003cspan\u003eJackson Hole isn’t just another Western town it’s where I learned what it truly meant to cowboy. From long days in the saddle to cold mornings when the mountains felt bigger than life, it was here that the lessons took root. The West taught me that being a cowboy isn’t just about riding a horse it’s about grit, faith, and carrying yourself with honor no matter the circumstances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eMade in the USA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ePremium midweight cotton, garment-dyed for a vintage feel and look \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e •\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eRelaxed unisex fit, true to size\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAvailable in multiple colorways\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eLimited release\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis shirt isn’t just clothing it’s a marker of where the West carved its lessons deep into me, and where the cowboy way became more than a phrase.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lonesome Seven Ranch","offers":[{"title":"White \/ S","offer_id":51102418043096,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":51102418075864,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":51102418108632,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":51102418141400,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":51102418174168,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/5667\/5032\/files\/IMG-9620.png?v=1763696574"},{"product_id":"wrangler-tee-red","title":"Wrangler Tee","description":"\u003cp\u003e\u003cstrong\u003e*PRE-ORDERS ARE HEADIN' OUT IN 2-3 WEEKS.*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e“Wrangler Unit” isn’t just a catchy phrase, it’s a way of life on set and on the ranch. Those who’ve worked in the Western film world know the truth: horses first, actors second.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eThe Story\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eThis tee pays tribute to the horse wranglers who made Western movies what they are, the men and women behind the camera who saddled the stock, doubled the actors, and kept the horses safe above all else. It’s a nod to the stunt riders, wranglers, and cowboys who worked sunup to sundown making sure the horses got fed and watered before anyone thought about rolling film.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor me, this one’s personal. From my own work on Yellowstone and Kevin Costner’s Horizon, to the long days I’ve spent wrangling horses in the mountains, this phrase has always rung true. Horses were never props, they were partners. This shirt is a salute to that truth.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium midweight cotton (rugged yet soft with stretch)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage-inspired cream print on washed red tee\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScreen printed design — left chest film-slate graphic + full back “Wrangler Unit” text\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTagline: “Horses First, Actors Second”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex fit, true to size\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimited preorder release\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eThis shirt isn’t just for wranglers — it’s for anyone who knows the horse always comes first.\u003c\/strong\u003e\u003c\/h5\u003e","brand":"Lonesome Seven Ranch","offers":[{"title":"S","offer_id":50959773630680,"sku":"LSR-TEE-WRANGLER-RED-01","price":59.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50959773663448,"sku":"LSR-TEE-WRANGLER-RED-02","price":59.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50959773696216,"sku":"LSR-TEE-WRANGLER-RED-03","price":59.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50959773728984,"sku":"LSR-TEE-WRANGLER-RED-04","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/5667\/5032\/files\/lonesome-seven-ranch-wrangler-unit-red.jpg?v=1761191569"},{"product_id":"the-original-shirt-1","title":"The Original Shirt","description":"\u003cp\u003e\u003cstrong\u003e*PRE-ORDERS ARE HEADIN' OUT IN 2-3 WEEKS.*\u003c\/strong\u003e\u003cbr\u003eA classic ranch tee that started it all. Made in the USA with premium midweight cotton, built for the ones who live by grit, land, and legacy, a piece of Lonesome Seven Ranch heritage you can wear anywhere.\u003c\/p\u003e\n\u003ch4 data-start=\"235\" data-end=\"444\"\u003eProduct Description\u003c\/h4\u003e\n\u003cp data-start=\"480\" data-end=\"773\"\u003eThe Original L7R Tee carries the heart of the ranch, screen printed in bold, heritage colors with the Lonesome Seven Ranch name, \u003cem data-start=\"609\" data-end=\"632\"\u003eRide Alone. Together.\u003c\/em\u003e tagline, and Weatherford, Texas callout. Crafted from a premium cotton blend, it’s durable, breathable, and soft enough for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"935\"\u003eBuilt for the pasture, the fire pit, or a night in town, this tee holds its shape and breaks in beautifully with time, just like the stories that inspired it.\u003c\/p\u003e\n\u003ch4 data-start=\"775\" data-end=\"935\"\u003eFeatures\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e• Made in the USA\u003cbr data-end=\"979\" data-start=\"976\"\u003e• Premium midweight cotton blend with natural stretch\u003cbr data-end=\"1035\" data-start=\"1032\"\u003e• Screen printed ranch graphics (heritage color palette)\u003cbr data-end=\"1094\" data-start=\"1091\"\u003e• Front left chest print and full back print\u003cbr data-end=\"1141\" data-start=\"1138\"\u003e• Preorder item, limited drop, no guaranteed restock\u003c\/p\u003e\n\u003ch4\u003eBehind the Design\u003c\/h4\u003e\n\u003cp data-end=\"1904\" data-start=\"1659\"\u003eThe Original L7R Tee isn’t just apparel, it’s the foundation of the brand. The \u003cem data-end=\"1761\" data-start=\"1738\"\u003eRide Alone. Together.\u003c\/em\u003e tagline represents independence, grit, and community. Weatherford, Texas roots it in place, while the spirit carries far beyond state lines.\u003c\/p\u003e\n\u003cp data-end=\"2077\" data-start=\"1906\"\u003eIt’s a tribute to the Texas cowboys who came before, the ones who worked the land, rode hard, and lived by their word. This tee honors that legacy, one stitch at a time.\u003c\/p\u003e","brand":"Lonesome Seven Ranch","offers":[{"title":"S","offer_id":50960477126872,"sku":"LSR-SHRT-ORIGINAL-GRY-01","price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50960477159640,"sku":"LSR-SHRT-ORIGINAL-GRY-02","price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50960477192408,"sku":"LSR-SHRT-ORIGINAL-GRY-03","price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50960477225176,"sku":"LSR-SHRT-ORIGINAL-GRY-04","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/5667\/5032\/files\/lonesome-seven-ranch-the-original-weatherford-texas-2.jpg?v=1761192201"},{"product_id":"artist","title":"Artist Collection Tee “Send Me” by McKenzie Massey","description":"\u003cp\u003e\u003cstrong\u003e*PRE-ORDERS ARE HEADIN' OUT IN 2-3 WEEKS.*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Artist Edition release represents courage, calling, and the cowboy spirit. Featuring original art from Western artist McKenzie Massey, inspired by Isaiah 6:8 “Here I am, send me.”\u003c\/p\u003e\n\u003cp\u003eFaith is at the foundation of the ranch and the American West. Cowboys lived close to the land, close to their horses, and close to God. When the world tested them, they saddled up anyway trusting the One who called them.\u003c\/p\u003e\n\u003cp\u003eThis t-shirt honors the believers, riders, builders, and those who answer their calling with courage and grit. For the ranchers, the cowboys, the cowgirls and for anyone who wakes up every day ready to serve something greater than themselves.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e• Made in the USA \u003cbr\u003e• Premium soft tee shirt \u003cbr\u003e• Artist collaboration numbered limited release\u003cbr\u003e• Original Artwork by McKenzie Massey\u003cbr\u003e• Front L7 chest logo • Full back graphic\u003cbr\u003e• Unisex fit, true to size\u003cbr\u003e• Built for ranch work, leading by example, and quiet mornings in prayer.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eScripture\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eIsaiah 6:8  \u003c\/p\u003e\n\u003cdiv class=\"std-text\"\u003e\n\u003cp\u003e\u003cspan class=\"text Isa-6-8\" id=\"en-NIV-17778\"\u003eThen I heard the voice of the Lord saying,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text Isa-6-8\" id=\"en-NIV-17778\"\u003e“Whom shall I send? And who will go for us?”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"text Isa-6-8\"\u003eAnd I said, \u003cstrong\u003e“Here am I. 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